Trending Soap Scents for Men & Women in 2025

As we enter 2025, soap scents are becoming more than just fragrances—they’re expressions of identity and reflections of emerging lifestyle trends. 

Both men and women embrace scents that elevate their hygiene routines and align with their personal preferences and values. Here’s a look at the top trending soap scents for men and women, along with notable overlaps highlighting the universal appeal of certain fragrances.

Trending Scents for Men

  • Musk – A timeless classic, musk makes a strong comeback with its aromatic and subtly masculine notes. It’s the perfect balance of sophistication and comfort, appealing to men who prefer a traditional yet contemporary scent.
  • Ginger – Fresh and invigorating ginger-based scents add a spicy edge to soap formulations. This bold fragrance is ideal for men looking for an energetic start to their day.
  • Woody Notes – Earthy and grounding, woody scents like cedarwood and sandalwood remain perennial favorites in men’s grooming. These fragrances offer a sense of strength and warmth.
  • Herbal and Green Notes – Scents like eucalyptus, vetiver, and rosemary combine freshness with subtle complexity, making them popular for men’s soaps that prioritize natural, clean vibes.

Trending Soap Scents for Women

  • Vanilla – A staple in women’s soaps, vanilla continues to charm with its sweet, comforting aroma. Its versatility makes it a favorite across age groups and preferences.
  • Lychee – Exotic and fruity, lychee-infused soaps bring a juicy freshness that’s elegant and appealing to women seeking unique and uplifting fragrances.
  • Herbal and Green Notes – Just like men’s preferences, herbal scents such as eucalyptus and rosemary are becoming popular among women for their clean and refreshing qualities.
  • Floral Scents (Rose, Jasmine, Lavender) – Floral fragrances always stay in style. Whether it’s rose’s timeless charm or lavender’s calming effect, these scents evoke femininity and grace.
  • Honey-Infused Scents – Sweet and subtly natural, honey scents align with the wellness trend, offering a luxurious yet down-to-earth aroma.

Universal Appeal?

Not all scents are divided demographically. Notably, herbal and green-noted scents like eucalyptus and rosemary are gaining traction among both men and women. These fresh and vibrant fragrances cater to a shared appreciation for natural and clean scents.

The Market Perspective: Men’s vs. Women’s Spending on Cleaning Products

The cleaning and personal care market reveals notable differences in spending habits. Women spend significantly more on personal care products, including soaps, than men. According to LendingTree, women allocate approximately $671 annually to these categories, while single men spend around $398. Scents are often a defining characteristic of a person, and the companies that provide products that align with customer needs are poised for success in 2025.

Why Scents Matter for Your Brand

Scents are a key differentiator in the highly competitive soap market. Partnering with a reliable manufacturer like Commonwealth Soap & Toiletries (CST) allows brands to develop unique, trend-driven fragrances tailored to their audience. Whether you’re targeting men, women, or gender-neutral markets, CST’s expertise in custom formulations ensures your products stand out.

Brands that embrace these trends and collaborate with skilled manufacturers will capture consumer interest and build loyalty through thoughtfully crafted products. 

Ready to create your next bestselling soap? Partner with CST to bring your vision to life.