The Essential Guide to Soap Scents Trending in 2024

Adapting to the Changing Interest in Fragrances

As we navigate through 2024, the soap industry adapts to dynamic consumer preferences, setting new standards with innovative soap trends and popular soap fragrances. At Commonwealth Soap & Toiletries (CST), we are at the forefront of these evolving trends in soap fragrances and are dedicated to enhancing the daily hygiene routines of consumers globally. 

This year, we’ve seen a significant shift towards scented soaps as they increasingly capture market share from unscented alternatives. This indicates robust demand for aromatic hygiene products (except for soaps intended for consumers sensitive to fragrances, who continue to seek out unscented alternatives).

The Market is Growing

The soap market is on a trajectory of substantial growth, projected to reach over $45 billion by 2030. This growth underscores the importance of staying updated with the latest trends in skin care products, including scents. In this guide, we’ll explore the top fragrances of 2024 that are shaping consumer buying behavior. From calming lavender to invigorating citrus, these scents are about appealing aromas and enhancing users’ overall well-being.

Let’s break down the scents defining this year’s soap fragrance trends.

lavender flower

1. Soothing Lavender

  • Known for its calming properties, lavender remains a staple in the best soap scents and is loved for its soothing effect on the mind and body.

2. Comforting Vanilla

  • Vanilla’s sweet and comforting aroma makes it a perennial favorite, adding a warm, inviting layer to daily cleansing rituals.

3. Refreshing Citrus 

  • Bright and refreshing, citrus scents like orange, lemon, and grapefruit invigorate the senses and are perfect for a refreshing start to the day.

4. Luxurious Almond 

  • Almond offers a subtly rich and nutty fragrance that pairs beautifully with other scents and adds a touch of luxury to any soap.

5. Foundational Sandalwood 

  • With its deep, woody aroma, sandalwood is often chosen for its sophisticated scent profile that appeals to those looking for a more masculine or grounded fragrance.

6. Earthy Patchouli 

  • Popular for its strong, distinct, earthy aroma that helps reduce stress and enhance mood.

7. Cucumber Crispness

  • Cucumber offers a light, fresh scent that is increasingly popular for its clean and crisp fragrance, often used in soaps marketed towards relaxation and freshness.

8. Sharp Lemongrass 

  • Lemongrass brings a sharp, fresh aroma that energizes the senses and is becoming increasingly popular in morning shower routines.
mixed soap bars

By staying tuned to these trends, Commonwealth Soap & Toiletries and our strategic scent partners ensure that our products meet and anticipate consumer needs, keeping your daily routines delightful and up-to-date. We can help guide our customers in selecting fragrances based on the growing trends we see in the market. With this insider intel, we can hone in on these trends with our customers to help them grow and develop their brand and bring their product to fruition to the end consumer in the best way possible for their brand.

Visit to learn more about how we can help you succeed in this rapidly evolving industry.